Print Your Own Wine Bottle Labels
Labels are a core component to any company’s marketing strategy. They work to attract the consumer to the product over competing alternatives by providing a brief snapshot of your company’s core values, they also inform by providing the required information to the consumer. Any pitfall in any one of these areas can have serious implications to the effectiveness of any marketing campaign.
For example, the alcohol industry is under strict, ever-changing regulations. A failure to keep up to date with these can often result in hefty financial penalties and can even lead to a severe hit to your company’s hard earned reputation. With your own bespoke solution in house, a lot of these common pitfalls plagued by your competition can easily be avoided.
Why print your own wine labels?
There are numerous tangible benefits with making the decision to print your own colour labels in house. With a colour label printer, you can quickly and effectively compose new designs in any quantity you want allowing you the flexibility to rapidly prototype and test new ideas; perfect for event branding, short term promotions and festivals. Additionally, premiums charged by third parties for short run print jobs are a thing of the past. With your own colour label printer, you save time and money by reducing communication errors, printing and material costs which translate into a more streamlined, flexible and cost-effective operation.
People are hard-wired to respond to colour, it is a crucial component in the customers purchasing decision. It is therefore imperative to ensure that your labels leave a lasting impression on your potential customer. An interesting study conducted by Satyendra Singh (2006) found that up to 90% of customers make their purchasing decision based of colour alone. That is an eye opening statement. By having your own solution in house, you can test and perfect new ideas far more rapidly than you could otherwise, allowing you the flexibility to respond to the dynamic needs of the marketplace. Moreover, a common complaint in the past was the typical costs associated with colour label printing. Thanks to advances in printhead technology, costs have lowered drastically, allowing for high resolution, vibrant prints for a lot less than you might think.
AM Labels - Experts in Colour Label Printers
AM Labels are a UK label manufacturer with over 18 years of industry experience. We have a dedicated team of experts on hand with specific expertise in the drinks industry that can match the most appropriate colour label printer to your specific requirements. If you would like to know more, or request a free sample print of your artwork, then please fill out the contact form below.