Print Your Own Health and Beauty Labels
The cosmetic industry is full of lavish products ranging from body lotions with dozens of different scents, to shampoos and hand lotions that can come in a wide array of bottles, tubs and containers. With such a huge variety of products, comes with it a challenging labelling problem. How can I produce quality, affordable, eye-catching labels, in a magnitude of different sizes and quantities all the while constantly adhering to any changes in federal regulations? With your own colour printing solution, you can achieve all of this easily and for a lot cheaper than you might think.
Why print my own cosmetic labels?
In an industry where effective branding and cost competitiveness is so important, it is imperative that cosmetic companies are leveraging any advantage that can be gained in order to set themselves apart. By making the decision to purchase your own colour printer for use in house, you gain a whole host of benefits that can be attained straight away. Take for example the costs involved with outsourcing label production to a third party. Each and every one of your label designs has to go through a multi-step process in order to go from the draft stage all the way to the finished product, and each of those steps incurs an additional cost which is ultimately going to erode away your profits. As you can see from the diagram below, with your own solution, this six step process has been reduced to only two steps; design and print. You have complete control over how many labels you want to produce and in any design you want. This added degree of flexibility not only eliminates third party premiums, but also enables you the ability to rapidly prototype new designs, allowing you to be able to create and implement seasonal or any other ad hoc promotions at a moment’s notice.
The Food and Drug Administration (FDA) stipulate under the Federal Food, Drug and Cosmetic Act (FD&C Act) that cosmetic labels must adhere to the following:
- Must state the name of the product
- Must identify by descriptive name or illustration the nature or use of the product
- Must include an accurate description of the net contents of the product
If there is any mislabelled or inaccurate information on the label, it could potentially lead to not only angry customers or a potential health and safety hazard, but you could also face hefty fines and a severely tarnished company reputation. By making the choice to print your own colour labels in house, you can rapidly respond to any unforeseen changes in legislation by simply updating your label designs, thus avoiding much of the headache involved with the reprinting process done through a third party.
The effective understanding and use of colour is undoubtedly a critical component to any companies marketing strategy. This is especially true for the cosmetic industry where product image is so closely related to perceived product quality.
An interesting study conducted by Satyendra Singh (2006) in the journal of Management History found that up to 90% of people make a purchasing decision based on colour alone. On top of this, additional studies have found a strong correlation between colour and brand recognition. There is an interesting pattern emerging here. With a colour printing solution in place, you can perfect your brand identity through the ability to rapidly prototype new, vibrant designs that customers are going to respond to. On top of this, colour printers have the potential to have up to 4x the resolution when compared to their thermal transfer equivalent. This ensures that your logo is eye-catching and product descriptions are easy to read thereby minimising any regulatory issues associated with misleadingly blurry text.
Additionally, a common complaint among people who are new to colour printing in general, is the perceived cost involved with purchasing your own in house solution. Thanks to major advances in printhead technology over the past couple of years, more specifically in the underlying process of ink application onto media, the price per label has drastically reduced making colour labels a viable solution in today’s economic climate.
AM Labels - Experts in Colour Label Printers
AM Labels are a UK label manufacturer with over 18 years of industry experience. We have a dedicated team of experts on hand with specific expertise in the health and beauty industry that can match the most appropriate colour label printer to your specific requirements. If you would like to know more, or request a free sample print of your artwork, then please fill out the contact form below.