Dodson & Horrell required a reliable high quality colour label printing solution
Dodson & Horrell is a family owned business and have been manufacturing food products for animals in the UK for over 60 years. All cereals used in feeds are supplied by local farmers and are grown to strict specifications.
Dodson had two thermal transfer printers, printing black print onto either blank or pre-printed labels to apply to pet food and animal food products. Dodson required a reliable colour label printing solution to meet their customer’s requests for a better quality print and to enforce effective branding so that their products stand out well against their competition.
Solution:
AM Labels sourced a full colour label printing solution including a VIP VP485 colour inkjet printer, high capacity ink cartridges and fan folded inkjet labels. This allowed Dodson to provide a customised colour label for each customer to improve the branding and product positioning in shops. AM Labels installed the printer at Dodson’s site and provided training to the operators including maintenance of the printer and setup of a label design.
Key Benefits for Dodson & Horrell:
- Full colour print, better branding for customers
- Reduces need to hold different pre-printed labels in stock
- Easy to operate
- Using over forty years of industry experience we start by identifying your needs.
- Our unrivalled product knowledge enables us to swiftly identify and source the best solutions and products for you. And if you don’t need them we won’t try to sell you them!
- Our technical experts will oversee installation / implementation of your new system.
- Our dedicated team are always on hand to support you and offer advice – we like to see all our customers as lifelong partners.