Coffee and tea are some of the most widely consumed beverages on the planet, with billions enjoying them every year. Everywhere you look; there is a Starbucks or Costa within arm’s reach where you can readily purchase your favourite drink. However, as you are aware, any industry that is experiencing a surge in growth experiences an influx of competition. It is therefore so important nowadays to really be able to set yourself apart from the pack and make your mark in this highly competitive, yet highly lucrative landscape.
So… how can you do this? By printing your own colour labels!
Epson have released two great printers that have been built from the ground up with retail labelling in mind – The Epson C3500 and C7500G, the little and big brothers of pigment based label printing.
The Epson C3500 is a high quality and exceptionally reliable small pigment based label printer that is capable of producing up to 3000 labels per day. With a 360dpi resolution, images come out crisp and with a maximum printable width of 4” and print speed of 4” per second respectively, it is the perfect solution for any small scale tea or coffee shop owner who wants to produce their own labels.
The Epson ColorWorks C7500G is the industrial variant of the C3500. It has an impressive 600dpi resolution which makes it perfect for any labels with small text levels that need to be easily legible, or you may simply want the eye-catching effect of a high resolution label on your tea or coffee packaging - the Epson C7500G provides this and a lot more. The C7500G can print up to 4” wide labels at an extremely quick 12” per second, allowing you to produce tens of thousands of labels per day!
Why print my own coffee and tea labels?
Developing a brand that a customer resonates with is not an exact science. It is often an iterative process littered with trial and error, and these errors from a labelling perspective can end up being very expensive. Coffee roasters and tea merchants often have a vast portfolio of products at any given time, with typically large variations in the amount supplied. Having a colour label printer in house allows you to print as many bespoke label designs and quantities as you want, allowing for rapid-prototyping and market testing. This can give you a serious competitive edge as your coffee or tea packages can easily be customised for short-run events such as festivals or seasonal roasts.
Printing labels in house can also have some major cost saving benefits that can even reap dividends straight away. For instance, you won’t have to pay a premium if you only require a small amount of labels to be printed; instead you can just print as small or as large of a quantity straight away from home. Moreover, if there were any Food and Drug Administration (FDA) changes, typically you would have to go through a long redesign and reprinting process in order to remain compliant with the latest standards. With your own printer, there is no dependence on the response time of a third-party. You are in control.
AM Labels are a UK label manufacturer with over 18 years of industry experience. We have a dedicated team of experts on hand with specific expertise in the tea and coffee industry that are able to match the most appropriate colour label printer to your specific requirements. If you would like to know more about the Epson C3500 or C7500G, or if you would like to request a free sample printed from your artwork, then people don’t hesitate to contact us at firstname.lastname@example.org or give us a ring on 01536 414 222, we would be happy to help.