John Lewis began in 1864 with the opening of the first shop in London's Oxford Street. 'Never Knowingly Undersold', their unique promise to customers that the price of any item they sell will always be as low as the lowest price in the neighbourhood, has been their slogan for over 75 years. Through the efforts of their partners serving customers with high quality goods, they have succeeded in building the largest department store retailer in the UK, with 32 John Lewis shops (28 department stores and four John Lewis at home) and a growing online business - John Lewis chose AM Labels to supply permanent semi gloss labels and removable direct thermal labels for their online business. These labels are a cost effective way of labelling items sold through For a quote or to find out more on the consumables that AM Labels supply to John Lewis call 01536 414222 or email [email protected] mentioning CF John Lewis.