Becks, producers of the famous beer have once again hit new heights, introducing rock stars to the world of labelling! I never thought I’d hear those words in the same sentence. If you’ve been wondering what’s going on with the labels on your beer, wait no more.
“Beck's has unveiled a range of limited edition labels designed by musicians Ladyhawke and Hard-Fi that will appear on all 275ml bottles and secondary packaging this month.
The musicians were commissioned under Beck's 'Music Inspired Art' scheme and their work will appear on 16 million bottles of Beck's in bars and shops.
Ladyhawke and Hard-Fi, who have designed two labels each, join a list of previous collaborators that includes Damien Hurst, Tracey Emin and Gilbert & George.
Ladyhawke, aka Pip Brown, worked with her artistic collaborator Sarah Larnach on the label designs.
"It's been a lot of fun creating the labels for Beck's and we both feel honoured to have a long list of talented artistic collaborators," said Brown.
Hard-Fi's lead vocalist Richard Archer said: "As a band we've always tried to make our album sleeves say more than just the title of the record and the name of the band, and being involved with Beck's 'Music Inspired Art' gives us the opportunity of taking that to another medium and level."”
Source: Packaging News