Personalise4U, which was founded in June 2015, is an online retail business that specialises in selling personalised favours for a range of events, including weddings, christenings, birthdays, anniversaries and baby showers. The company began offering small packs of Love Heart sweets that could be customised to individual requirements, and later expanded its portfolio to include personalised chocolate Neapolitan squares. Personalise4U sells its products via its website, as well as on eBay and Etsy.


Personalise4U began printing personalised labels with a HP printer, on HP Photographic paper, after which the labels were cut with a guillotine and wrapped by hand. As the business began to grow extremely quickly and subsequently experienced increasing numbers of orders, cutting out thousands of labels by hand was becoming incredibly challenging. This led the company to begin its search for a digital label printer.

In 2017, Paul Newbold, Personalise4U’s founder, purchased a digital label printer with the hope that it would reduce processing times and enable the business to fulfil more orders. However, it wasn’t long before Personalise4U began having issues with both the printer and the supplier.

Paul decided to reach out to AM Labels in 2019 due to our excellent reputation. His goal was to purchase an upgraded printer to replace the existing system. Epson’s CoverPlus extended warranty, which is available from AM Labels, was another key factor in the business’s decision to get in touch, particularly after the negative experience Personalise4U had with the original printer supplier.


We discussed the challenges Personalise4U was experiencing with its existing system, as well as the company’s needs and requirements for its new solution. We then invited Paul to attend a live product demonstration and to trial the Epson C7500G at our Northamptonshire based office. Paul was particularly impressed by the print quality and speed of this model, in addition to the fact that it is much more robust and reliable than the printer the business was using at the time. Subsequently, Personalise4U purchased the Epson C7500G colour label printer in 2019.

Paul explains: “We got in touch with AM Labels as we were having extreme difficulties with the printer we were using at the time, as well as the fact that our system was too slow to keep up with a growing business and our increasing number of orders. The AM Labels team was extremely helpful throughout this period, going out of their way to assist me, while also supporting me with creating labels for the printer we were using, which were of excellent quality.”

Outcome and benefits

Since installing the Epson C7500G colour label printer, the quality of Personalise4U’s products has improved significantly, thanks to the increased print resolution offered by this model. Furthermore, due to the company’s short run, personalised labelling requirements, the printer provides an extremely cost effective and flexible solution.

Now all the packaging, across the entire range of products sold by Personalise4U, is printed using the Epson C7500G, as it is ideal for creating high quality wrappers that are personalised to its customers’ exact requirements. Set up and processing times are also much quicker, meaning the company can fulfil more orders in less time. Furthermore, the Epson C7500G is robust and its reliable, whilst also being compact.

Personalise4U also purchased Bartender Pro software from AM Labels, which is straightforward and easy-to-use, and enables the company to print the same design on multiple items, each with different personalisation.

We provided installation, comprehensive training and an extensive aftercare package to Personalise4U for its Epson C7500G printer. With our expertise as a leading label manufacturer, as well as our vast knowledge of hardware and software, we provided technical support to Personalise4U and also helped the company to specify the correct materials.

Paul adds: “Our experience with AM Labels has been extremely positive, and our business would not be where it is today without the support of the company’s helpful and passionate sales team. AM Labels has also worked hard alongside me to develop high quality, ultra-peel wrappers that are easy for our customers to remove, making our products perfect. We even plan to purchase a second Epson printer from AM Labels to support the recent growth our company has experienced, which will enable us to further expand our product offering.”  

Investing in the Epson ColorWorks C7500G colour label printer has enabled Personalise4U to take complete control of its labelling operation, with increased levels of flexibility and quality, while being able to expand its business, reduce costs and increase turnaround times for its customers.

What can AM Labels do for you?

We are committed to finding the right solution for each customer’s individual needs. We understand that one size does not always fit all and, as a result, will work to understand your company’s requirements to offer the most suitable solution, be it labelling, barcoding, scanning, RFID, asset tracking etc.   

Regardless of the industry your business is operating in, our friendly and knowledgeable team can use its wealth of industry experience to identify the best products and solutions to meet your business’s needs. We offer unrivalled product knowledge, a helpful sales department that’s on hand to offer support and advice and an expert technical team that can oversee the installation and implementation of your new system.

For more information on how AM Labels can help find the right solution for your business, please call the sales team on 01536 414 222 or email: